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FOR IMMEDIATE RELEASE:
Wednesday, July 27, 2011

MEDIA INQUIRIES:
Chris Bender 619.482.6564
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SOUTHWESTERN COLLEGE LAUNCHES NEW PROGRAM
TO DEVELOP COMMUNITY’S YOUNG ENTREPRENEURS

Training Will Help Young Innovators Start and Market Businesses;
Includes Contest for Top Student-Written Business Plan

CHULA VISTA, CA – Southwestern College today announced a new program to develop and train South San Diego’s young entrepreneurs. Targeted towards young people ages 14 – 27, the San Diego Youth Entrepreneurship Project (YEP) will teach participants how to start their own businesses. The Project also features a contest for the top student-written business plan with a year of business-related services as the prize.

“The foundation of San Diego’s economy is innovation – you see it in our growth industries, from green and sustainable technology to laboratory science. Southwestern College will train the next generation of innovators and encourage them to set up shop here at home,” Denise Whittaker, Interim Superintendent/President of Southwestern College, said. “We are proud to offer our community’s young people another exciting way to learn.”

Funded by the California Community College Economic and Workforce Development Program, the YEP has two components:

  1. Business Training: Southwestern College’s Small Business Development Center and the Center for International Trade Development (SBDC and CITD) has developed an online training program for young people to learn to start and market a business, access international markets and write a business plan.
  2. Contest: Participants write and submit a business plan using their training. The top three plan authors will win:
    • One year of free SBDC and CITD Workshop Attendance
    • Business management prize pack
    • Suite of business counseling services
    • Free public relations for the winner’s business
    • Technical assistance with identifying and accessing capital

Students interested in signing up for YEP can visit www.yepsd.com or visit the Project’s Facebook page.

Free Train the Trainers Seminar

As part of YEP, Southwestern College’s SBDC and CITD will be hosting a free Train-the-Trainers professional development workshop on Wednesday, August 10 – Thursday, August 11, 2011. National-certified experts will train college professors and high school teachers on how to effectively teach youth entrepreneurship skills. Interested educators can register at www.yepsd.com/tot_registration.

“We very excited about the opportunity to teach South San Diego’s youth how to start their own business and to provide local educators with entrepreneurial training,” Victor Castillo, Director of the SBDC and CITD, said.

Housed at Southwestern College’s Higher Education Center at National City, the SBDC and CITD helps local and small businesses stay competitive in today’s economy by providing face-to-face business consulting and development training programs on topics ranging from technical assistance and start-up to management, operations, marketing, financial analysis and sourcing of local loan products.

About Southwestern College
Accredited since 1964 and recently reaffirmed, Southwestern College is the only public institution of higher education in southern San Diego County, serving approximately 400,000 residents of communities including Bonita, Chula Vista, Imperial Beach, National City, Nestor, Otay Mesa, Palm City, San Ysidro, Sunnyside and Coronado. The College District offers more than 312 associate degree and certificate options. For more information, visit www.swccd.edu.

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